Electronic Ink

Men's magazine Esquire is celebrating its 75th anniversary in the US with a limited-edition run of 100,000 copies featuring covers using Electronic Ink technology. The technology works by printing ink containing charged microcapsules, onto a sheet of plastic film that is laminated to a layer of circuitry. The circuitry forms a pattern of pixels that can then be controlled by a display driver - powered by a tiny battery. Esquire's 75th Anniversary E-Ink cover took more than a year to develop. 100,000 lucky customers will find an animated panel on their copies of Esquire, displaying flashing text and images, along with an enhanced Ford Flex advert on the inside cover. Watch the video: Esquire . http://www.esquire.com/the-side/video/e-ink-cover-video?click=pp