Challenging Times

As we approach the middle of 2008, the challenges facing charities and not-for-profit organisations continue to grow. The global credit crunch is adding even further to the problems of fundraising in a society where donation fatigue is a common problem and disposable income is at a 15 year low. For all charities and not-for-profit organisations, maximising marketing budgets during these times is top priority. This still needs to be married up with producing inspiring, creative work and marketing campaigns that deliver fundraising results, be it acquisition of new donors or retention of existing ones. We have recently put together a marketing campagin aimed at this issue. At Lavish we have many years of experience of delivering cost effective, budget-driven creative projects to audiences in both the corporate and charitable sectors. Our charity clients include: Crisis, Public Concern at Work and The Carbon Disclosure Project. Our 'Big Stories' campaign was launched last week with a DM piece and supporting microsite, and initial responses have been very encouraging. We are following up with calls and currently arranging appointments. We are approaching 75 hand-picked charities in the London and surrounding areas, and are looking forward to talking to them more about how we might be able to help. Take a look at our microsite: www.bigstories.co.uk