iPhone Typography

True to type

My pals over at Made by Many have spotted a great series of postcards based on typefaces, and the subliminal messages we send out by using them. As an old-fashioned lover of type, and a member of the Metrotwin team, this article definitely hits the spot for me. You'll know from previous posts that last month we had the dream brief to create 16 new typefaces for a client. We take our type very seriously here at Lavish. Oh, and did I mention the fact I'm on a personal, one-woman crusade to promote the banning of Comic Sans forever! How do you say London in type? .

Putting the sans in Comic Sans

Having spent many years despising both the use and users of the travesty of a typeface that is Comic Sans, I am pleased to report that the cause to ban it forever has been taken up. Since its creation in 1995, the typeface Comic Sans has enjoyed immense popularity among numerous digital type users including librarians, human resource managers, Powerpoint presenters, and Disney advertisement designers. The typeface has recently become so popular in fact that it has attracted the attention of several important typographic institutions, most notably the Foundation of National Typographers. A recent study by the FoNT foundation reveals some remarkable trends for the fledgling face. These projections are based on a scientific survey of long-term type usage trends and include a standard margin of error. The report finds that Comic Sans usage has steadily increased since 1995 at a geometric rate and is well on its way to becoming the most universally used typeface surpassing even Helvetica and Times by approximately 2018. Even more astonishing is the typographic event horizon predicted for the year 2027. The FoNT foundation has determined that according to these trends the only typeface anyone will use by the year 2030 will indeed be Comic Sans. STOP the march of the evil Comic Sans. Visit the Ban Comic Sans . website and register your support!

The art of Type

We are picking up a fantastic brief tomorrow – to create 16 bespoke typefaces. For a production studio whose roots are in the creation of type, this really is a dream brief. Typography is probably my most favourite of all of the creative services disciplines. The ability to convey words and messages through type is, to me, the most creative of arts. Not only that, but from a production point of view, the rigour and rules that surround the use of words really inspire me. For me, a perfectly kerned, beautifully crafted piece of typography is very hard to beat. There are some great groups on Flickr dedicated solely to the art of typography. Take a look at some of these: Found Type Typophile Vintage Type