Helping British Talent take off

British Airways has launched a new site, aimed at encouraging talented Britons to reach for their dreams. As the official airline partner of the London 2012 Games, British Airways has launched a programme called Great Britons, which will help and inspire people in the UK to be the best they can be. The scheme will look for individuals who demonstrate the values associated with Olympic and Paralympic Games and who strive to be the best, whether their passion is in sport, music, fashion, performing arts, art and design, innovation, or community. BA is giving away 180 flights, to British Airways destinations, to talented individuals and groups. It is open to everyone (16 and above and UK residents) who need support to develop their talent in any field. Lucky winners will also have access to luxury Executive Club lounges, and each will be given a winner’s pack which includes a camcorder, perfect for recording their amazing adventure. Take a look and see if you could be a Great Briton.

Metrotwin is live

Metrotwin, the British Airways powered online social recommendations resource I have been working on is now live. It's still in Beta, and will be for a while, but you no longer need an invite to get in. As I've mentioned before, Metrotwin brings the best of London and New York together in one place. Some of the key new features are: The Metrotwin Index - an attention-based, dynamically generated score that applies to every place in both cities on the site. When people pay a place attention it goes up, and when no-one’s interested it ticks down. Metrotwin Recommends - a new personalised recommendation panel within the user profile. It works by looking at everything you and everyone else have loved, saved, visited and reviewed - and it tells you the kind of places that people like you are interested in. The ability to add links to external services (Facebook, Flickr, Twitter, IM and Skype) to your personal profile City-wide map views - a nicer way to view. A Site Tour - to help you find your way around. Metrotwin has been delivered by a highly talented multi-agency team. Visit Metrotwin

Metrotwin

For the past 5 weeks or so I have been working on the launch of a new community based website for a client, and after a lot of hard work from a very talented and visionary cross-agency team we went live yesterday with a private beta.

Metrotwin brings the world’s two greatest cities together in one space: an online community for people to share recommendations of the best places to go in New York and London.

There are hundreds of sites providing reviews, but where Metrotwin differs is that we are only interested in the ten best places to do things. So for instance, the ten best places to drink coffee, eat cupcakes or take a client to lunch. Recommendations can also be sub-location based – so within London you can find the coolest places in Clerkenwell or wherever. Every recommendation has a Metrotwin rating (a number out of 100) that updates as you use the site based on the number of times it’s viewed, commented, rated and saved.

While we are in the private beta phase participation is by invitation only, but within the next month or so the site will be open to the public and out there on the t’internet.

Become a fan of Metrotwin on Facebook. Just search ‘Metrotwin’ and join up. Or visit the ‘request an invitation page’ and put your name down to join the most exclusive, ‘in the know’ club in NyLon.

Enjoy:

Metrotwin