Amazing projections and immersive environments

My attention was recently drawn to an amazing US based multi media design lab, through an article in Fast Company. Obscura Digital, who create their experiential marketing magic out of a 30,000 warehouse in San Francisco, have developed their own proprietary software, which literally turns any surface into a stunning high resolution video display. This means that they can create large-scale immersive environments, holographic projects, laser graffiti and motion triggered billboards - just for starters. Think Star Trek holodeck and you’re getting there. For the launch of iGoogle, Obscura turned the whole of New York’s meatpacking district into a massive outdoor art gallery for 3 nights. Over 70 artists participated in this cutting edge marketing campaign and the results were show stopping. Obscura also created amazing viewer activated and interactive displays for the launch of CS3, one of Adobe’s biggest ever product launches. I definitely recommend taking a look at the work on their site, and watch out for these guys, I think we’ll see more Obscura work - in the most unlikeliest of places! Obscura