The art of Type

We are picking up a fantastic brief tomorrow – to create 16 bespoke typefaces. For a production studio whose roots are in the creation of type, this really is a dream brief. Typography is probably my most favourite of all of the creative services disciplines. The ability to convey words and messages through type is, to me, the most creative of arts. Not only that, but from a production point of view, the rigour and rules that surround the use of words really inspire me. For me, a perfectly kerned, beautifully crafted piece of typography is very hard to beat. There are some great groups on Flickr dedicated solely to the art of typography. Take a look at some of these: Found Type Typophile Vintage Type