Well it seems like Autumn is prematurely here, and mentally it feels like the last quarter of 2008 has definitely started. While we have been continuously busy over July and August, there is a distinct change of pace in the last week – with clients getting focussed on the run up to Christmas and the laid-back August feeling starting to seem like a distant memory.
As we go into the last stretch of the year, I’ve been thinking about 2008 so far. Without doubt it has been a bit of a bumpy ride – definitely a game of two halves to use a well-worn football pun. The start to the year was very quiet, and with reports of the credit crunch and impending economic doom doing little to make us feel better, we went into the Summer with a certain amount of uncertainty. But the second half of the year has picked up brilliantly for us. We’ve been doing some amazing things, particularly some great, very visible large format work and are still working with CDP in the run up to the Global launch of their report on 22 September in New York.
So thinking about the next 4 months of 2008 – what twists and turns and surprises lay in store for Lavish? It’s hard to know in the current market, but I am convinced the biting credit crunch will continue to put marketing and brand budgets under stress. Clients will be looking to smaller agencies, with lean, agile teams and cross discipline expertise to help them maximise their budgets. I think the model of smaller and mid sized agencies sharing resources and skills will grow, as they look to be ever more effective for clients. And new business and marketing effort is more important than ever to keep in front of people when they are making tough decisions about what marketing activity to do.
Only time will tell if my ‘predictions’ will come true. But I do know that Lavish are positioned better than ever before to benefit from this changing market.
Tuesday 9 September 2008
Crystal Ball
Well it seems like Autumn is prematurely here, and mentally it feels like the last quarter of 2008 has definitely started. While we have been continuously busy over July and August, there is a distinct change of pace in the last week – with clients getting focussed on the run up to Christmas and the laid-back August feeling starting to seem like a distant memory.
As we go into the last stretch of the year, I’ve been thinking about 2008 so far. Without doubt it has been a bit of a bumpy ride – definitely a game of two halves to use a well-worn football pun. The start to the year was very quiet, and with reports of the credit crunch and impending economic doom doing little to make us feel better, we went into the Summer with a certain amount of uncertainty. But the second half of the year has picked up brilliantly for us. We’ve been doing some amazing things, particularly some great, very visible large format work and are still working with CDP in the run up to the Global launch of their report on 22 September in New York.
So thinking about the next 4 months of 2008 – what twists and turns and surprises lay in store for Lavish? It’s hard to know in the current market, but I am convinced the biting credit crunch will continue to put marketing and brand budgets under stress. Clients will be looking to smaller agencies, with lean, agile teams and cross discipline expertise to help them maximise their budgets. I think the model of smaller and mid sized agencies sharing resources and skills will grow, as they look to be ever more effective for clients. And new business and marketing effort is more important than ever to keep in front of people when they are making tough decisions about what marketing activity to do.
Only time will tell if my ‘predictions’ will come true. But I do know that Lavish are positioned better than ever before to benefit from this changing market.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment