The Sewerside Chronicles

I've just finished reading a brilliantly funny book by Tim Lay. The Sewerside Chronicles charts the story of a small fashion label based in a seaside town in North Devon. Che Capri is approaching 30, and living the dream. He and 'business' partner Travis, run Sewerside – a cutting edge streetwear clothing label. It’s the Millennium and Sewerside’s quasi-apocalyptic sense of style has won plaudits from style magazines and the fashionista crowd. However, having hit it lucky with their first collection, the money’s now running out and their dreams of making it big are fast disappearing. But somewhere along the way Sewerside stops being about the money and becomes about an ideal. While the marketing buzz on the fashion streets is ‘keep it real’, Sewerside intend to do just that. As the business chugs towards financial disaster, The Sewerside Chronicles charts a hilariously painful campaign of manufacture, retail, black economics, trade shows, fashion circles, rural deviancy, violent demos, raves in the countryside, and anarchy at Glastonbury festival. Representing the hopes, fears and the naiveté of creative industry and protest idealism, The Sewerside Chronicles provides a humorous snapshot of a time when counter culture was all but swallowed-up by its commercial counterpart. This book is for anyone who's ever run their own business, tried to make a creative idea profitable or just generally likes to laugh out loud on the train while reading. There are some hilarious extracts on the website. Buy a copy today. Sewerside Chronicles Extracts